Thailand · Partner Program
Bring Krombacher to Thailand.
Selecting strategic partners across Bangkok, Central & East, North and national on-premise. Exclusive territories. Co-funded launch. 72-hour response.
Exclusive territory rights
— one Phase 1 partner per region
Co-funded launch marketing — responsible, compliant trade assets
Direct line to the brewery
— named export contact in Krombach
220 years of brewing trust
— Felsquellwasser® · Reinheitsgebot 1516
What you get
A launch partnership — not a shipping contract.
We invest alongside our partners. You get a German premium brand — including alcohol-free Krombacher 0,0% — the funds to launch it properly, and a direct line to the people who brew it.
Exclusive territory rights
One Phase 1 partner per region, secured for multiple years.
Co-funded launch marketing
Joint budget for activations, POS material and on-premise launches.
Responsible, compliant kit
Brand materials aligned with Thai advertising and alcohol rules.
Access to TheHUB
Krombacher’s digital partner platform — orders, materials, dashboards.
Get in touch
Ready to partner with us?
Tell us about your business. We’ll come back within 72 hours.
About Krombacher in Thailand
Krombacher is one of Germany’s leading independent breweries — family-owned since 1803, brewed in the same Sauerland village for over two centuries, and exported to more than 40 countries. In 2026, Krombacher is opening a Phase 1 partner program for Thailand, selecting exclusive partners across Bangkok, Central & East, North and a national on-premise network.
Thailand is a world-class tourism and hospitality market, with a strong on-trade and a fast-growing no-/low-alcohol segment. Krombacher enters with the German Reinheitsgebot purity law of 1516, our protected Felsquellwasser® source, and the alcohol-free Krombacher 0,0%.
Portfolio for Thailand
Krombacher Hell (5.0% ABV) is the flagship natural lager, alongside Krombacher Pils (the classic German pilsner) and Krombacher Weizen. Alcohol-free Krombacher 0,0% rounds out the range for daytime, sport and hospitality occasions.
Partners receive an exclusive multi-year territory, co-funded launch marketing, responsible and compliant brand assets, and 24/7 access to TheHUB — Krombacher’s digital partner platform.
Frequently asked questions
How do I become a Krombacher partner in Thailand?
Is Krombacher available in Thailand?
Which Krombacher products will be available in Thailand?
What makes Krombacher different from other brands?
What support do Krombacher partners receive?
Where is Krombacher brewed?
How does Krombacher market responsibly in Thailand?
Bangkok
Sukhumvit
Silom & Sathorn
Thonglor & Ekkamai
Ari
Central & East
Pattaya
Chonburi
Hua Hin
Ayutthaya
North
Chiang Mai
Chiang Rai
Lampang
Khon Kaen
South & Tourism
Phuket
Koh Samui & Krabi
Hotels (4–5 star)
0,0% & retail
No sale to persons under 20. Please drink responsibly. Do not drink and drive. Data handled under the PDPA.