Singapore · Partner Program
Bring Krombacher to Singapore.
Selecting strategic partners across Central & CBD, City Fringe & East, Hospitality & Tourism and national on-premise. Exclusive territories. Co-funded launch. 72-hour response.
Exclusive territory rights
— one Phase 1 partner per region
Co-funded launch marketing — responsible, compliant trade assets
Direct line to the brewery
— named export contact in Krombach
220 years of brewing trust
— Felsquellwasser® · Reinheitsgebot 1516
What you get
A launch partnership — not a shipping contract.
We invest alongside our partners. You get a German premium brand — including alcohol-free Krombacher 0,0% — the funds to launch it properly, and a direct line to the people who brew it.
Exclusive territory rights
One Phase 1 partner per channel, secured for multiple years.
Co-funded launch marketing
Joint budget for activations, POS material and on-premise launches.
Responsible, compliant kit
Brand materials aligned with Singapore advertising and alcohol rules.
Access to TheHUB
Krombacher’s digital partner platform — orders, materials, dashboards.
Get in touch
Ready to partner with us?
Tell us about your business. We’ll come back within 72 hours.
About Krombacher in Singapore
Krombacher is one of Germany’s leading independent breweries — family-owned since 1803, brewed in the same Sauerland village for over two centuries, and exported to more than 40 countries. In 2026, Krombacher is opening a Phase 1 partner program for Singapore, selecting exclusive partners across Central & CBD, City Fringe & East, Hospitality & Tourism and a national on-premise network.
Singapore is Asia’s premium beer and hospitality hub, with a sophisticated on-trade, world-class tourism and a fast-growing no-/low-alcohol segment. Krombacher enters with the German Reinheitsgebot purity law of 1516, our protected Felsquellwasser® source, and the alcohol-free Krombacher 0,0%.
Portfolio for Singapore
Krombacher Hell (5.0% ABV) is the flagship natural lager, alongside Krombacher Pils (the classic German pilsner) and Krombacher Weizen. Alcohol-free Krombacher 0,0% rounds out the range for daytime, sport and hospitality occasions.
Partners receive an exclusive multi-year territory, co-funded launch marketing, responsible and compliant brand assets, and 24/7 access to TheHUB — Krombacher’s digital partner platform.
Frequently asked questions
How do I become a Krombacher partner in Singapore?
Is Krombacher available in Singapore?
Which Krombacher products will be available in Singapore?
What makes Krombacher different from other brands?
What support do Krombacher partners receive?
Where is Krombacher brewed?
How does Krombacher market responsibly in Singapore?
Central & CBD
Marina Bay
Raffles Place
Orchard
Clarke Quay
City Fringe & East
Katong & Joo Chiat
Tanjong Pagar
Dempsey
East Coast
Hospitality & Tourism
Sentosa
Hotels (5-star)
Rooftop bars
Fine dining
Trade & National
Supermarkets
Craft & on-trade
National on-premise
0,0% & retail
No sale to persons under 18. Please drink responsibly. Do not drink and drive. Data handled under the PDPA.