Qatar · Partner program
Bring
Krombacher
to
Qatar.
We are looking for strategic partners in Doha, West Bay & The Pearl, Lusail and for licensed hospitality across the country. Exclusive territories.
Co-funded launch. 72-hour response.
Exclusive territory rights
— one Phase 1 partner per region
Co-funded launch marketing
— trade-only materials compliant with Qatari rules included
Direct line to the brewery
— a dedicated export contact in Krombach
More than 220 years of brewing
— Felsquellwasser® · Reinheitsgebot 1516
What you get
A launch partnership – not just a supply contract.
We invest alongside our partners. You get a German premium brand, the budget for a professional market entry and a direct line to the people who brew it.
Exclusive territory rights
One Phase 1 partner per region, secured over a multi-year term.
Co-funded launch marketing
Shared budget for trade activations, point-of-sale materials and launches in licensed hotels and venues.
Compliant B2B brand package
Trade-only materials that respect Qatari law and local customs from day one.
Access to TheHUB
Krombacher’s digital partner platform – orders, materials, dashboards.
Get in touch
Ready to partner with us?
Tell us about your business. We will get back to you within 72 hours.
About Krombacher in Qatar
Krombacher is one of Germany’s leading independent breweries – family-owned since 1803, brewed in the same Sauerland village for more than two centuries and exported to more than 40 countries. In 2026 Krombacher is launching a Phase 1 partner program for Qatar and is selecting exclusive trade partners in Doha, West Bay & The Pearl, Lusail and for licensed hospitality across the country.
Qatar has a beer market of around 200,000 hectolitres per year, almost all of which – roughly 95% – is imported. Distribution of alcoholic beverages is state-controlled: alcoholic beer reaches the market exclusively through Qatar Distribution Company (QDC), which supplies licensed hotels and venues. Krombacher brings the German Reinheitsgebot of 1516 and its own protected spring, Felsquellwasser®, to Qatar – starting with the alcohol-free Krombacher 0,0%.
The portfolio for Qatar
The Qatari portfolio is led by the alcohol-free Krombacher 0,0%, suitable for retail, restaurants and cafés. The alcoholic range – Krombacher Pils, Germany’s best-selling premium pils, Krombacher Hell, the mild lager, and Krombacher Weizen, a Bavarian-style wheat beer – is supplied exclusively via the licensed channel of Qatar Distribution Company (QDC) to licensed hotels and venues.
Partners receive an exclusive multi-year territory, co-funded launch marketing, compliant B2B brand materials and 24/7 access to TheHUB – Krombacher’s digital partner platform.
Frequently asked questions
How do I become a Krombacher distributor in Qatar?
Is Krombacher available in Qatar?
Which Krombacher products will be available in Qatar?
What makes Krombacher different from other German beer brands?
What support do Krombacher partners receive?
Where is Krombacher brewed?
How does Krombacher comply with alcohol-marketing rules in Qatar?
Doha
Msheireb Downtown
Corniche & Old Doha Port
Al Sadd & Aspire Zone
Hamad International Airport
West Bay & The Pearl
West Bay
The Pearl-Qatar & Porto Arabia
Katara Cultural Village
Diplomatic Area
Lusail
Lusail Marina
Lusail Boulevard
Qetaifan Island North
Place Vendôme
Licensed hospitality & events
Hotel groups (4 & 5 star)
Licensed restaurants & venues
Resorts & beach clubs
Conferences & sporting events
Not for sale to persons under 21. Drink responsibly. Don’t drink and drive. Personal data is processed in accordance with Qatar’s Personal Data Privacy Protection Law (Law No. 13 of 2016).