Philippines · Partner program
Bring
Krombacher
to the
Philippines.
We are looking for strategic partners in Metro Manila, Cebu & Visayas, Davao & Mindanao and for nationwide hospitality. Exclusive territories.
Co-funded launch. 72-hour response.
Exclusive territory rights
— one Phase 1 partner per region
Co-funded launch marketing
— trade materials aligned with Ad Standards Council rules included
Direct line to the brewery
— a dedicated export contact in Krombach
More than 220 years of brewing
— Felsquellwasser® · Reinheitsgebot 1516
What you get
A launch partnership – not just a supply contract.
We invest alongside our partners. You get a German premium brand, the budget for a professional market entry and a direct line to the people who brew it.
Exclusive territory rights
One Phase 1 partner per region, secured over a multi-year term.
Co-funded launch marketing
Shared budget for activations, point-of-sale materials and on-trade launches.
Compliant brand kit
Ready-to-use materials that follow the Ad Standards Council code from day one.
Access to TheHUB
Krombacher’s digital partner platform – orders, materials, dashboards.
Get in touch
Ready to partner with us?
Tell us about your business. We will get back to you within 72 hours.
About Krombacher in the Philippines
Krombacher is one of Germany’s leading independent breweries – family-owned since 1803, brewed in the same Sauerland village for more than two centuries and exported to over 40 countries. In 2026 Krombacher is launching a Phase 1 partner program for the Philippines and is selecting exclusive trade partners in Metro Manila, Cebu & Visayas, Davao & Mindanao and for nationwide hospitality.
The Philippines is one of Southeast Asia’s largest beer markets, with around 18 million hectolitres a year, of which imported beer accounts for roughly 3%. Demand for international premium brands is growing in hotels, resorts, modern bars and upscale retail. Krombacher brings the German Reinheitsgebot of 1516 and its own protected water source, Felsquellwasser®, to this category.
The portfolio for the Philippines
Krombacher Pils is the flagship – Germany’s best-selling premium pils. The Phase 1 portfolio is completed by Krombacher Hell (the smooth lager), Krombacher Weizen (Bavarian-style wheat beer) and Krombacher 0,0% for the growing alcohol-free segment.
Partners receive an exclusive multi-year territory, co-funded launch marketing, brand materials aligned with Ad Standards Council rules and 24/7 access to TheHUB – Krombacher’s digital partner platform.
Frequently asked questions
How do I become a Krombacher distributor in the Philippines?
Is Krombacher available in the Philippines?
Which Krombacher products will be available in the Philippines?
What makes Krombacher different from other German beer brands?
What support do Krombacher partners receive?
Where is Krombacher brewed?
How does Krombacher comply with alcohol advertising rules in the Philippines?
Metro Manila
Makati CBD & Poblacion
BGC, Taguig
Entertainment City, Parañaque
Ortigas & Quezon City
Cebu & Visayas
Cebu City & IT Park
Mactan & Lapu-Lapu
Bohol & Panglao
Iloilo City
Davao & Mindanao
Davao City
Samal Island
Cagayan de Oro
General Santos
Nationwide hospitality
Hotel groups (4 & 5 star)
Integrated resorts & casinos
Boracay & Palawan resorts
Premium bars, events & duty free
Not for sale to persons under 18. Drink responsibly. Excessive drinking is harmful to your health. Don’t drink and drive. Personal data is processed in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173).