Oman · Partner program
Bring
Krombacher
to
Oman.
We are looking for strategic partners in Muscat, Salalah & Dhofar and Musandam, and for licensed hotels, tourism and duty free – led by Krombacher 0,0%. Exclusive territories.
Co-funded launch. 72-hour response.
Exclusive territory rights
— one Phase 1 partner per region
Co-funded launch marketing
— trade materials compliant with Omani regulations included
Direct line to the brewery
— a dedicated export contact in Krombach
Over 220 years of brewing
— Felsquellwasser® · Reinheitsgebot 1516
What you get
A launch partnership – not just a supply contract.
We invest alongside our partners. You get a German premium brand with an alcohol-free lead product, the budget for a professional market entry and a direct line to the people who brew it.
Exclusive territory rights
One Phase 1 partner per region, secured over a multi-year term.
Co-funded launch marketing
A shared budget for Krombacher 0,0% activations, point-of-sale material and hotel launches.
Compliant brand toolkit
Ready-to-use materials that respect Omani law and local cultural values from day one.
Access to TheHUB
Krombacher’s digital partner platform – orders, materials, dashboards.
Get in touch
Ready to partner with us?
Tell us about your business. We will get back to you within 72 hours.
About Krombacher in Oman
Krombacher is one of Germany’s leading independent breweries – family-owned since 1803, brewed in the same Sauerland village for more than two centuries and exported to over 40 countries. In 2026 Krombacher is launching a Phase 1 partner program for Oman and is selecting exclusive trade partners for Muscat, Salalah & Dhofar, Musandam and for licensed hotels, tourism and duty free. The program is led by Krombacher 0,0% for retail and hospitality; alcoholic beer is supplied only to licensed hotels, tourism operators and duty free.
Oman’s beer market amounts to around 300,000 hectolitres a year, and roughly 95 per cent of it is imported. Alcohol-free beer is available in retail, restaurants and cafés, while alcoholic beer is limited to licensed hotels, restaurants and duty free – a segment supported by the country’s growing international tourism. Krombacher brings the German Reinheitsgebot of 1516 and its own protected water source, Felsquellwasser®, into this category.
The portfolio for Oman
Krombacher 0,0% leads the portfolio – alcohol-free, brewed according to the Reinheitsgebot and suitable for retail, restaurants, cafés and hotels. For licensed channels only, the Phase 1 portfolio also includes Krombacher Pils, Germany’s best-selling premium pils, Krombacher Hell (the smooth lager) and Krombacher Weizen (Bavarian-style wheat beer).
Partners receive an exclusive multi-year territory, co-funded launch marketing, compliant brand materials and 24/7 access to TheHUB – Krombacher’s digital partner platform.
Frequently asked questions
How do I become a Krombacher distributor in Oman?
Is Krombacher available in Oman?
Which Krombacher products will be available in Oman?
What makes Krombacher different from other German beer brands?
What support do Krombacher partners receive?
Where is Krombacher brewed?
How does Krombacher comply with alcohol rules in Oman?
Muscat
Qurum & Shatti Al Qurum
Al Mouj Muscat
Muttrah
Al Bustan & Bandar Al Jissah
Salalah & Dhofar
Salalah
Hawana Salalah
Mirbat
Salalah Airport
Musandam
Khasab
Dibba
Zighy Bay
Khor Ash Sham fjords
Licensed hotels, tourism & duty free
Licensed hotel groups (4 & 5 star)
Integrated tourism complexes
Muscat International Airport duty free
Conferences & events
Not for sale to persons under 21. Excessive drinking harms your health. Don’t drink and drive. Data processed in accordance with Oman’s Personal Data Protection Law (Royal Decree 6/2022).