Malaysia · Partner program
Bring
Krombacher
to
Malaysia.
We are looking for strategic partners in Kuala Lumpur & the Klang Valley, Penang, Sabah & Sarawak and for licensed hospitality nationwide. Exclusive territories.
Co-funded launch. 72-hour response.
Exclusive territory rights
— one Phase 1 partner per region
Co-funded launch marketing
— trade-only materials compliant with Malaysian rules included
Direct line to the brewery
— a dedicated export contact in Krombach
More than 220 years of brewing
— Felsquellwasser® · Reinheitsgebot 1516
What you get
A launch partnership – not just a supply contract.
We invest alongside our partners. You get a German premium brand, the budget for a professional market entry and a direct line to the people who brew it.
Exclusive territory rights
One Phase 1 partner per region, secured over a multi-year term.
Co-funded launch marketing
Shared budget for trade activations, point-of-sale materials and launches in licensed hospitality.
Compliant B2B brand package
Trade-only materials that meet Malaysian advertising and labelling requirements from day one.
Access to TheHUB
Krombacher’s digital partner platform – orders, materials, dashboards.
Get in touch
Ready to partner with us?
Tell us about your business. We will get back to you within 72 hours.
About Krombacher in Malaysia
Krombacher is one of Germany’s leading independent breweries – family-owned since 1803, brewed in the same Sauerland village for more than two centuries and exported to more than 40 countries. In 2026 Krombacher is launching a Phase 1 partner program for Malaysia and is selecting exclusive trade partners in Kuala Lumpur & the Klang Valley, Penang, Sabah & Sarawak and for licensed hospitality nationwide.
Malaysia has a beer market of around 1.6 million hectolitres per year, of which imported beer accounts for roughly 40%. In this closely regulated market, international hotels, tourism and licensed non-Muslim trade channels play a decisive role. Krombacher brings the German Reinheitsgebot of 1516 and its own protected spring, Felsquellwasser®, to these channels – starting with the alcohol-free Krombacher 0,0%.
The portfolio for Malaysia
The Malaysian portfolio is led by the alcohol-free Krombacher 0,0%. The alcoholic range – Krombacher Pils, Germany’s best-selling premium pils, Krombacher Hell, the mild lager, and Krombacher Weizen, a Bavarian-style wheat beer – is supplied exclusively via licensed importers, licensed hotels and outlets, duty free and non-Muslim trade channels.
Partners receive an exclusive multi-year territory, co-funded launch marketing, compliant B2B brand materials and 24/7 access to TheHUB – Krombacher’s digital partner platform.
Frequently asked questions
How do I become a Krombacher distributor in Malaysia?
Is Krombacher available in Malaysia?
Which Krombacher products will be available in Malaysia?
What makes Krombacher different from other German beer brands?
What support do Krombacher partners receive?
Where is Krombacher brewed?
How does Krombacher comply with alcohol-marketing rules in Malaysia?
Kuala Lumpur & Klang Valley
KLCC & Bukit Bintang
Bangsar & Mont Kiara
Petaling Jaya
KLIA duty free
Penang
George Town
Gurney Drive
Batu Ferringhi
Bayan Lepas & Penang Airport
Sabah & Sarawak
Kota Kinabalu
Kuching
Miri
Labuan duty free
Licensed hospitality & duty free
Hotel groups (4 & 5 star)
Langkawi resorts & duty free
Licensed restaurants & bars
Conferences & events
Not for sale to persons under 21. Drink responsibly. Don’t drink and drive. Personal data is processed in accordance with Malaysia’s Personal Data Protection Act 2010.