Laos · Partner program
Bring
Krombacher
to
Laos.
We are looking for strategic partners in Vientiane, Luang Prabang, Vang Vieng & Pakse and for national hospitality. Exclusive territories.
Co-funded launch. 72-hour response.
Exclusive territory rights
— one Phase 1 partner per region
Co-funded launch marketing
— B2B trade materials compliant with Lao law included
Direct line to the brewery
— a dedicated export contact in Krombach
Over 220 years of brewing
— Felsquellwasser® · Reinheitsgebot 1516
What you get
A launch partnership – not just a supply contract.
We invest together with our partners. You get a German premium brand, the budget for a professional market entry and a direct line to the people who brew it.
Exclusive territory rights
One Phase 1 partner per region, secured through a multi-year agreement.
Co-funded launch marketing
A shared budget for trade activations, professional tastings and hotel and restaurant launches.
Compliant trade kit
Ready-to-use B2B materials that meet the Lao Law on Alcohol Control from day one.
Access to TheHUB
Krombacher’s digital partner platform – orders, materials, dashboards.
Get in touch
Ready to partner with us?
Tell us about your business. We will get back to you within 72 hours.
About Krombacher in Laos
Krombacher is one of Germany’s leading independent breweries – family-owned since 1803, brewed in the same Sauerland village for more than two centuries and exported to more than 40 countries. In 2026, Krombacher is launching a Phase 1 partner program for Laos and is selecting exclusive trade partners in Vientiane, Luang Prabang, Vang Vieng & Pakse and for national hospitality.
Laos has a beer market of around 3.5 million hectolitres a year, of which imported beer accounts for roughly 5%. Alongside the country’s strong and proud domestic beer culture, international tourism and new hotels create demand for German premium specialties in hospitality and modern retail. Krombacher brings the German Purity Law of 1516 (Reinheitsgebot) and its own protected water source, Felsquellwasser®, to this category.
The portfolio for Laos
Krombacher Pils is the flagship – Germany’s best-selling premium pils. The Phase 1 portfolio is completed by Krombacher Hell (the mild lager), Krombacher Weizen (Bavarian-style wheat beer) and Krombacher 0,0% for the growing alcohol-free segment.
Partners receive an exclusive multi-year territory, co-funded launch marketing, B2B materials compliant with Lao law and 24/7 access to TheHUB – Krombacher’s digital partner platform.
Frequently asked questions
How do I become a Krombacher distributor in Laos?
Is Krombacher available in Laos?
Which Krombacher products will be available in Laos?
What makes Krombacher different from other German beer brands?
What support do Krombacher partners receive?
Where is Krombacher brewed?
How does Krombacher comply with alcohol-marketing rules in Laos?
Vientiane
Chanthabouly & Nam Phou
Mekong riverside & Fa Ngum Road
Sisattanak & That Luang
Wattay International Airport
Luang Prabang
UNESCO old town
Sisavangvong Road & night market
Nam Khan riverside
Luang Prabang International Airport & railway station
Vang Vieng & Pakse
Vang Vieng town & Nam Song
Pakse
Champasak & Vat Phou
Si Phan Don (4,000 Islands)
National hospitality
Hotel groups (4 & 5 star) & resorts
Restaurant chains
Premium bars & rooftop venues
Conferences, events & duty free
Not for sale to persons under 18. Excessive drinking harms your health. Don’t drink and drive. Data processed in accordance with the Lao Law on Electronic Data Protection.