Cambodia · Partner program
Bring
Krombacher
to
Cambodia.
We are looking for strategic partners in Phnom Penh, Siem Reap, Sihanoukville & the coast and for nationwide hospitality. Exclusive territories.
Co-funded launch. 72-hour response.
Exclusive territory rights
— one Phase 1 partner per region
Co-funded launch marketing
— trade materials compliant with Cambodian advertising rules included
Direct line to the brewery
— a dedicated export contact in Krombach
More than 220 years of brewing
— Felsquellwasser® · Reinheitsgebot 1516
What you get
A launch partnership – not just a supply contract.
We invest alongside our partners. You get a German premium brand, the budget for a professional market entry and a direct line to the people who brew it.
Exclusive territory rights
One Phase 1 partner per region, secured over a multi-year term.
Co-funded launch marketing
Shared budget for activations, point-of-sale materials and on-trade launches.
Compliant brand kit
Ready-to-use materials in Khmer and English that meet Cambodian advertising requirements from day one.
Access to TheHUB
Krombacher’s digital partner platform – orders, materials, dashboards.
Get in touch
Ready to partner with us?
Tell us about your business. We will get back to you within 72 hours.
About Krombacher in Cambodia
Krombacher is one of Germany’s leading independent breweries – family-owned since 1803, brewed in the same Sauerland village for more than two centuries and exported to over 40 countries. In 2026 Krombacher is launching a Phase 1 partner program for Cambodia and is selecting exclusive trade partners in Phnom Penh, Siem Reap, Sihanoukville & the coast and for nationwide hospitality.
Cambodia has a beer market of around 7 million hectolitres a year, with imported beer accounting for roughly 10%. International premium brands are in growing demand in hotels, restaurants, bars and tourism. Krombacher brings the German Reinheitsgebot of 1516 and its own protected water source, Felsquellwasser®, to this category.
The portfolio for Cambodia
Krombacher Pils is the flagship – Germany’s best-selling premium pils. The Phase 1 portfolio is completed by Krombacher Hell (the smooth lager), Krombacher Weizen (Bavarian-style wheat beer) and Krombacher 0,0% for the growing alcohol-free segment.
Partners receive an exclusive multi-year territory, co-funded launch marketing, brand materials compliant with Cambodian advertising rules and 24/7 access to TheHUB – Krombacher’s digital partner platform.
Frequently asked questions
How do I become a Krombacher distributor in Cambodia?
Is Krombacher available in Cambodia?
Which Krombacher products will be available in Cambodia?
What makes Krombacher different from other German beer brands?
What support do Krombacher partners receive?
Where is Krombacher brewed?
How does Krombacher comply with alcohol advertising rules in Cambodia?
Phnom Penh
BKK1 & Chamkarmon
Riverside & Daun Penh
Toul Kork
Diamond Island (Koh Pich)
Siem Reap
Siem Reap city centre
Pub Street & Old Market
Angkor hotel zone
Wat Bo & riverside
Sihanoukville & the coast
Sihanoukville
Koh Rong & Koh Rong Samloem
Kampot
Kep
Nationwide hospitality
Hotel groups (4 & 5 star)
Integrated resorts & casinos
Premium bars & restaurants
Conferences, events & duty free
Not for sale to persons under 18. Drink responsibly. Excessive drinking is harmful to your health. Don’t drink and drive. Personal data is processed in accordance with the applicable laws of the Kingdom of Cambodia.