Hong Kong · Partner program
Bring
Krombacher
to
Hong Kong.
We are looking for strategic partners on Hong Kong Island, in Kowloon and the New Territories, and for Hong Kong-wide hospitality. Exclusive territories.
Co-funded launch. 72-hour response.
Exclusive territory rights
— one Phase 1 partner per region
Co-funded launch marketing
— trade materials compliant with Hong Kong advertising codes included
Direct line to the brewery
— a dedicated export contact in Krombach
Over 220 years of brewing
— Felsquellwasser® · Reinheitsgebot 1516
What you get
A launch partnership – not just a supply contract.
We invest alongside our partners. You get a German premium brand, the budget for a professional market entry and a direct line to the people who brew it.
Exclusive territory rights
One Phase 1 partner per region, secured over a multi-year term.
Co-funded launch marketing
A shared budget for activations, point-of-sale material and on-trade launches.
Compliant brand toolkit
Ready-to-use materials that meet Hong Kong advertising and liquor-licensing requirements from day one.
Access to TheHUB
Krombacher’s digital partner platform – orders, materials, dashboards.
Get in touch
Ready to partner with us?
Tell us about your business. We will get back to you within 72 hours.
About Krombacher in Hong Kong
Krombacher is one of Germany’s leading independent breweries – family-owned since 1803, brewed in the same Sauerland village for more than two centuries and exported to over 40 countries. In 2026 Krombacher is launching a Phase 1 partner program for Hong Kong and is selecting exclusive trade partners for Hong Kong Island, Kowloon, the New Territories & Lantau and for Hong Kong-wide hospitality.
Hong Kong’s beer market amounts to around 1.4 million hectolitres a year, and roughly 90 per cent of it is imported – one of the most open import markets in Asia. With its international hotels, dense restaurant scene and strong tourism, the city is a natural showcase for premium German beer. Krombacher brings the German Reinheitsgebot of 1516 and its own protected water source, Felsquellwasser®, into this category.
The portfolio for Hong Kong
Krombacher Pils is the flagship – Germany’s best-selling premium pils. The Phase 1 portfolio is completed by Krombacher Hell (the smooth lager), Krombacher Weizen (Bavarian-style wheat beer) and Krombacher 0,0% for the growing alcohol-free segment.
Partners receive an exclusive multi-year territory, co-funded launch marketing, compliant brand materials and 24/7 access to TheHUB – Krombacher’s digital partner platform.
Frequently asked questions
How do I become a Krombacher distributor in Hong Kong?
Is Krombacher available in Hong Kong?
Which Krombacher products will be available in Hong Kong?
What makes Krombacher different from other German beer brands?
What support do Krombacher partners receive?
Where is Krombacher brewed?
How does Krombacher comply with alcohol-marketing rules in Hong Kong?
Hong Kong Island
Central & Lan Kwai Fong
SoHo & Sheung Wan
Wan Chai
Causeway Bay
Kowloon
Tsim Sha Tsui & Knutsford Terrace
West Kowloon
Mong Kok & Yau Ma Tei
Kowloon Bay & Kai Tak
New Territories & Lantau
Sha Tin
Sai Kung
Tsuen Wan
Lantau & Hong Kong International Airport
Hong Kong-wide hospitality
Hotel groups (4 & 5 star)
Restaurant chains
Premium bars & clubs
Conferences, events & duty free
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