USA · Partner Program
Bring Krombacher to the USA.
Selecting strategic import and distribution partners across California, New York, Texas and national on-premise. Exclusive territories. Co-funded launch. 72-hour response.
Exclusive territory rights — one Phase 1 partner per state cluster
Co-funded launch marketing — TTB- & state-compliant trade assets
Direct line to the brewery
— named export contact in Krombach
220 years of brewing trust
— Felsquellwasser® · Reinheitsgebot 1516
What you get
A launch partnership — not a shipping contract.
We invest alongside our partners. You get a German premium brand — including alcohol-free Krombacher 0,0% — the funds to launch it properly, and a direct line to the people who brew it.
Exclusive territory rights
One Phase 1 partner per state cluster, locked in for a multi-year term.
Co-funded launch marketing
Joint budget for activations, POS materials and on-premise launches.
TTB- & state-compliant toolkit
Brand assets aligned with US federal (TTB) and state alcohol rules.
Access to TheHUB
Krombacher’s digital partner platform — ordering, assets, dashboards.
Get in touch
Ready to partner with us?
Tell us about your business. We’ll come back within 72 hours.
About Krombacher in the USA
Krombacher is one of Germany’s leading independent breweries — family-owned since 1803, brewed in the same Sauerland village for over two centuries, and exported to more than 40 countries. In 2026, Krombacher is opening a Phase 1 partner program for the United States, selecting exclusive import and distribution partners across California, New York, Texas and a national on-premise network.
The US is the world’s most valuable beer-import market, with strong demand for authentic German imports and a fast-growing no-/low-alcohol segment. Krombacher enters with the German Reinheitsgebot purity law of 1516, our protected Felsquellwasser® source, and the alcohol-free Krombacher 0,0%.
Portfolio for the USA
Krombacher Hell (5.0% ABV) is the flagship natural lager, alongside Krombacher Pils (the classic German pilsner) and Krombacher Weizen. Alcohol-free Krombacher 0,0% rounds out the range for daytime, sport and hospitality occasions.
Partners receive an exclusive multi-year territory, co-funded launch marketing, TTB- and state-compliant brand assets, and 24/7 access to TheHUB — Krombacher’s digital partner platform.
Frequently asked questions
How do I become a Krombacher partner in the USA?
Is Krombacher available in the USA?
Which Krombacher products will be available in the USA?
What makes Krombacher different from other imports?
What support do Krombacher partners receive?
Where is Krombacher brewed?
How does Krombacher market responsibly in the USA?
West
California
Pacific Northwest
Arizona & Nevada
Colorado
Northeast
New York & New Jersey
New England
Pennsylvania
DC & Mid-Atlantic
South
Texas
Florida
Georgia & Carolinas
Tennessee
Midwest & National
Illinois & Chicago
Ohio & Michigan
National on-premise
0,0% & retail
Not for sale to persons under 21. Alcohol abuse is dangerous to your health. Please drink responsibly. Data processed under applicable US state privacy laws (incl. CCPA).