Bermuda · Partner program
Bring
Krombacher
to
Bermuda.
We are looking for strategic partners in Hamilton, St. George’s & the East End, the South Shore & West End and for island-wide hospitality. Exclusive territories.
Co-funded launch. 72-hour response.
Exclusive territory rights
— one Phase 1 partner per region
Co-funded launch marketing
— responsibly designed trade materials included
Direct line to the brewery
— a dedicated export contact in Krombach
Over 220 years of brewing
— Felsquellwasser® · Reinheitsgebot 1516
What you get
A launch partnership – not just a supply contract.
We invest alongside our partners. You get a German premium brand, the budget for a professional market entry and a direct line to the people who brew it.
Exclusive territory rights
One Phase 1 partner per region, secured over a multi-year term.
Co-funded launch marketing
A shared budget for activations, point-of-sale material and venue launches.
Responsible-marketing brand kit
Ready-to-use materials that meet Bermuda’s liquor licensing rules and international responsible-marketing standards from day one.
Access to TheHUB
Krombacher’s digital partner platform – orders, materials, dashboards.
Get in touch
Ready to partner with us?
Tell us about your business. We will get back to you within 72 hours.
About Krombacher in Bermuda
Krombacher is one of Germany’s leading independent breweries – family-owned since 1803, brewed in the same Sauerland village for more than two centuries and exported to over 40 countries. In 2026 Krombacher is launching a Phase 1 partner program for Bermuda, selecting exclusive trade partners in Hamilton, St. George’s & the East End, the South Shore & West End and for island-wide hospitality.
Bermuda is a compact, high-value market in which beer is almost entirely imported. International business, a premium resort sector and regular cruise visitors create steady demand for quality European beer in hotels, restaurants and bars. Krombacher brings the German Reinheitsgebot of 1516 and its own protected water source, Felsquellwasser®, to this category.
The portfolio for Bermuda
Krombacher Pils is the flagship – Germany’s best-selling premium pils. The Phase 1 portfolio is completed by Krombacher Hell (the smooth lager), Krombacher Weizen (Bavarian-style wheat beer) and Krombacher 0,0% for the fast-growing alcohol-free segment.
Partners receive an exclusive multi-year territory, co-funded launch marketing, responsibly designed brand materials and 24/7 access to TheHUB – Krombacher’s digital partner platform.
Frequently asked questions
How do I become a Krombacher distributor in Bermuda?
Is Krombacher available in Bermuda?
Which Krombacher products will be available in Bermuda?
What makes Krombacher different from other German beer brands?
What support do Krombacher partners receive?
Where is Krombacher brewed?
How does Krombacher comply with alcohol marketing rules in Bermuda?
Hamilton
Front Street & waterfront
Reid Street & Washington Street
Pembroke hotels
Hamilton cruise terminal
St. George’s & East End
Historic St. George’s
St. George’s cruise pier
Tucker’s Town
St. David’s & airport area
South Shore & West End
South Shore resorts (Southampton & Warwick)
Paget & Elbow Beach
Royal Naval Dockyard
Somerset & Sandys
Island-wide hospitality
Hotel & resort groups (4 & 5 star)
Restaurants & pubs
Premium bars & beach clubs
Conferences, sailing & events
Not for sale to persons under 18. Enjoy responsibly. Never drink and drive. Personal information is handled in accordance with the Personal Information Protection Act 2016 (PIPA).