South Africa · Partner Program
Bring
Krombacher
to South
Africa.
Selecting strategic partners across Gauteng, Western Cape, KwaZulu-Natal and national HoReCa. Exclusive territories.
Co-funded launch. 72-hour response.
Exclusive territory rights
— one Phase 1 partner per region
Co-funded launch marketing
— ARA-compliant trade assets included
Direct line to the brewery
— named export contact in Krombach
220 years of brewing trust
— Felsquellwasser® · Reinheitsgebot 1516
What you get
A launch partnership — not a shipping contract.
We invest alongside our partners. You get a German premium brand, the funds to launch it properly, and a direct line to the people who brew it.
Exclusive territory rights
One Phase 1 partner per region, locked in for a multi-year term.
Co-funded launch marketing
Joint budget for activations, POS materials, on-premise launches.
ARA-compliant brand toolkit
Ready-to-use assets that meet South African standards from day one.
Access to TheHUB
Krombacher's digital partner platform — ordering, assets, dashboards.
Get in touch
Ready to partner with us?
Tell us about your business. We'll come back within 72 hours.
About Krombacher in South Africa
Krombacher is one of Germany’s leading independent breweries — family-owned since 1803, brewed in the same Sauerland village for over two centuries, and exported to more than 40 countries. In 2026, Krombacher is opening a Phase 1 partner program for South Africa, selecting exclusive trade partners across Gauteng, Western Cape, KwaZulu-Natal and a national hospitality network.
South Africa’s beer market — valued at over R70 billion annually and growing at 3–4% CAGR — is splitting into a maturing mainstream segment and a fast-growing premium imported beer category. Krombacher enters this category with the German Reinheitsgebot purity law of 1516 and our own protected water source, Felsquellwasser®.
Portfolio for South Africa
Krombacher Hell (5.0% ABV) is the flagship natural lager. The Phase 1 portfolio is rounded out by Krombacher Pils (the classic German pilsner), Krombacher Weizen (Bavarian-style wheat beer), and Krombacher 0,0%, the alcohol-free expression for South Africa’s growing no-and-low segment.
Frequently asked questions
How do I become a Krombacher distributor in South Africa?
Is Krombacher available in South Africa?
Which Krombacher products will be available in South Africa?
What makes Krombacher different from other German beer brands?
What support do Krombacher partners receive?
Where is Krombacher brewed?
How does Krombacher comply with the ARA Code in South Africa?
Gauteng
Johannesburg & Sandton
Pretoria & East Tshwane
Centurion & Midrand
Rosebank & Northern Suburbs
Western Cape
Cape Town & Waterfront
Stellenbosch & Winelands
Camps Bay & Atlantic Seaboard
Franschhoek & Paarl
KwaZulu-Natal
Durban & uMhlanga
Ballito & North Coast
Pietermaritzburg
South Coast Hospitality
National HoReCa
Hotel groups (4 & 5 star)
Restaurant chains
Premium lifestyle bars
Conference & events
Not for sale to persons under 18. Alcohol abuse is dangerous to your health. Don’t drink and drive. Data processed under POPIA.