UK · For pubs, bars & restaurants
Put Krombacher on your bar.
Germany is the home of beer — and Krombacher is the country’s best-selling brand. Bring it to your venue: draught, bottles and the 0.0% your guests keep asking for.
Germany’s best-selling beer, brewed to the 1516 Purity Law
Better margin per glass, plus glassware, POS & menu support
Draught & 0.0% on tap
— the alcohol-free your guests want
220 years of brewing trust
— Felsquellwasser® · Reinheitsgebot 1516
What your venue gets
A beer your guests recognise — and ask for.
We back the venues that pour us. You get a German premium brand — including alcohol-free Krombacher 0,0% — with glassware, POS, staff training and reliable supply through our local partner.
Stand out on the bar
A German premium that lifts your drinks list above the mainstream.
Marketing & POS
Branded glassware, beer mats, tap badges, menus and terrace kit.
Team training
Serving, beer care and food pairing — your team become ambassadors.
Access to TheHUB
Ordering, brand assets and dashboards — all in one place.
Get in touch
Ready to pour Krombacher?
Tell us about your venue. We’ll come back within 72 hours.
About Krombacher in the UK
Germany is the home of beer, and Krombacher is its best-selling brand. Family-owned since 1803 and brewed in the same Sauerland village to the Purity Law of 1516, Krombacher owes its popularity to that heritage and to the care poured into every product. In 2026 Krombacher is bringing its beers to pubs, bars and restaurants across the United Kingdom.
UK pubs, bars and restaurants are seeing strong demand for authentic German premium lager — and for credible alcohol-free options guests actually want to order.
Portfolio for your bar
Krombacher Hell (5.0% ABV) is the flagship natural lager, alongside Krombacher Pils (the classic German pilsner) and Krombacher Weizen. Alcohol-free Krombacher 0,0% rounds out the range for daytime, sport and hospitality occasions.
Your venue gets glassware, POS and menu support, staff training, and reliable supply through our local partner — plus 24/7 access to TheHUB for ordering and assets.
Frequently asked questions
How do I get Krombacher for my venue?
Can I get Krombacher on draught?
Which Krombacher products can I serve?
What makes Krombacher different for my guests?
What support does my venue receive?
Where is Krombacher brewed?
Is Krombacher marketed responsibly in the UK?
England – South
London
South East
South West
East of England
England – North & Midlands
North West
North East & Yorkshire
West Midlands
East Midlands
Scotland
Central Belt
Highlands & Islands
Aberdeen & North East
Borders
Wales & Northern Ireland
South Wales
Belfast & Antrim
National on-premise
0.0% & alcohol-free
Not for sale to persons under 18. Alcohol abuse is dangerous to your health. Please drink responsibly. Data processed in accordance with UK GDPR and the Data Protection Act 2018.