Krombach / Germany, August 31th, 2023. Great music, relaxed people and Krombacher beer – last weekend everything came together again perfectly at the V and B Fest’ 2023. The event, which hosted more than 120,000 fans at the music festival and another 15,000 fans at the free village festival, was once again held in Château-Gontier (Mayenne) and had Krombacher as its speciality beer partner.
From DJ Snake to Dropkick Murphys, the festival offered a highclass multi-genre line-up across three stages, as well as diverse cultural and taste experiences in the freely accesible V and B village area. Krombacher was not only present across the drinking points but also showcased its impressive Krombacher Watchtower. The Watchtower, which is more than eight meters high, offered beer refreshment across three levels as well as the best view from its tower terrace.
The premium German beer brand provided its wide portfolio to the festival fans, showing that Krombacher is a natural member of the French beer lover community: From its popular bestseller Krombacher Pils, to the perfectly balanced lager Krombacher Hell, the full-bodied Krombacher Weizen and its speciality Krombacher Unfiltered every beer lover definitely found its perfect match to enjoy the festival.
Dagmar Broska, Sales Director Krombacher International, said: "We were happy to partner with the V and B Fest’ for the second time in a row. The festival offers visitors a truly unique cultural experience in an incomparable setting and we complement this experience with the special taste of natural beer by Krombacher. Krombacher’s presence at the V and B Fest’ 2023 is also a great testament to our powerful long-term partnership with Vinobeer in France."
In addition to the V and B Fest', Krombacher International also partners with various other cultural events in France such as 7eme Vague, Decibulles, the Black Bass festival, Festival des Garennes, Festival les GIVRES and this year’s first edition of FESTI WARRIOR, which supports the fight against pediatric cancer. All profits from FESTI WARRIOR will be donated to associations that fight against childhood cancer – an important cause that Krombacher is determined to support.