Krombach / Germany, July 13th, 2022. From August 26th to 28th, more than 65,000 festival fans in Château-Gontier (Mayenne) will be united by two passions: good music and good beer. The sold-out French V and B Fest' is taking place for the second time with Krombacher being present as a partner.
After the great success of the premiere in 2019, this year's V and B Fest' not only attracts with top-class music and an exquisite line-up, but also moves to a new location: the Domaine de la Maroutière, a listed manor house with a former horse racecourse. Against this impressive backdrop, all styles of up-to-date music will be represented on three stages - from rap and pop to French chansons, electro and trance. A multi-genre programme that will fire up the festival audience.
Therefore, Krombacher will provide cool refreshment at the festival. The premium German beer brand will bring its popular Krombacher Pils, Krombacher Hell and Krombacher Kellerbier to the V and B Fest'. Fans can also look forward to the Krombacher Watchtower on site, a festival tower with a rooftop bar in an urban nature look that invites you to toast with Krombacher.
Dagmar Broska, Sales Director Krombacher International, says: "We are delighted to be present with Krombacher also at outstanding international festivals. The V and B Fest' offers visitors a great music experience in an incomparable setting - and we complement this experience with the special Krombacher beer enjoyment."
In addition to the V and B Fest' in France, Krombacher International also partners with the well-known multi-genre festival "Iceland Airwaves" from November 2nd to 5th in Reykjavik/Iceland. In its home country, the German No. 1 beer brand is, among others, a partner of the legendary metal festival Wacken Open Air (W:O:A) as well as the hip-hop event splash!.