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The Krombacher Group's growth has remained strong also in the last year 2007. Production rose by 5,8%, a rise from 6,054 million hectoliters in 2006 to 6,404 million hectoliters in 2007. This means a gain of 350.000 hectoliters for the Krombacher Group. Turnover rose in the same period by 6,1% and thus by 35,1 million Euro to now 608,5 million Euro (2006: 573,4 million). The number of the staff increased by 2% to actually 866 members.
The Krombacher brand made a gain of 0,5% in the year 2007
The beer year 2007 in Germany was marked by a moderate summer and the lack of the positive effects on beer consumption of the Football World Championship. The total beer market declined by three per cent. In the light of this, results obtained were all the more satisfactory with a growth of the Krombacher brew in 2007 by a total of 0,5% which means by 26.000 hectoliters. For the total of the brand products this comes up to a volume of 5,420 million hl (preceding year: 5,394 million hl). Turnover of the Krombacher Brauerei (Krombacher and Cab) rose by 0,3% to now 541,9 million Euro (preceding year: 540,3 million). In volume, the Krombacher Brauerei produced 5,708 million hectoliters and maintained last year's level.
Krombacher Pils – undoubtedly the most purchased
The main brand, the Krombacher Pils, strengthened its market share in the higly competitive segment of the Premium pils to actually 10,1%. This allowed the Krombacher Pils to move forward four percentage points now before the second-ranked – a lead double that of five years ago. In absolute figures however, Krombacher Pils declined by 81.000 hl to now 4,774 million hl. Deducting the World Championship bonus, the Krombacher Pils remains steady on the level of 2005.
Development of Export Sales
The Krombacher export business is growing by 6,1 % or 10.570 hl to now 184.299 hl (preceding year: 173.729 hl). By far the most important export country is again Italy totaling 88.342 hl. Compared with 2006, output rose again by 3,3% or more than 2.800 hl. Also the second-ranking export market Spain reached again an increase of 1,4 % to now 28.880 hl (preceding year: 28.495 hl).
Russia surpassed once more all expectations with a gain of 22,9 % viz. more than 2.900 hl, to now 15.822 hl (preceding year: 12.879 hl). Other countries with strong sales are as usual France, Greece, Switzerland and the Netherlands, and some show a continuous growth. Since 2007 the Krombacher Pils is available also in Armenia, Taiwan and Thailand. Krombacher therefore has presence now in 45 foreign markets.
The new brand Krombacher Weizen, brought out only last May, had an astonishing success: within the first months already sales reached almost 1.800 hl.
Market Profile:
Outlook to 2008
From year to year the Krombacher export business shows an ever more dynamic growth. More and more customers in more and more countries are attracted by the quality of the Krombacher products. As leading German Premium brand, Krombacher's aim is to continually extend distribution and intensify collaboration with existing partners. Also in 2008 the Krombacher product range will be enlarged and optimised.
Sales Figures of the Krombacher Group 2007
Output of the Krombacher Group 2007
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