- The Krombacher brewery registers for the fifth consecutive year a record result. The output rises around 2,7 % or 150.000 hl to 5,708 million hl. The sales volume rises around 2,8 % to 540,3 million Euros.
- Krombacher strengthens its position on the market as the most-sold beer brand in Germany. For 2007 we have planned an offensive brand strategy introducing "Krombacher Weizen", the "freshness party keg" of 5 l and "Cab Energy" to the German market.
The Krombacher brewery continues its succesful history with sales of 5,708 million hl. Krombacher achieved for the fifth consecutive year a record result. At the same time the volume of sales grows by 2,8 % or 14,7 million Euros to 540,3 million Euros. The Krombacher brewery develops thus its position as best-selling premium beer brand of Germany. The keg beer segment brings in a pleasing plus, and the introduction of "Cab Lemon & Beer" was successfully executed.
After a slow start of the entire brewing industry in the year 2006, beer output started to rise sharply in May, reaching in Krombach - as already reported - with nearly 600.000 hl a record output. In June this result could be exceeded again, and also in July the positive development continued, so that Krombacher could register the best three months since the founding of the brewery.
Output development
Krombacher Pils grew by 1,5% equivalent to 72.000 Hl to reach 4,855 millions hl (previous year: 4,783 millions Hl). Krombacher Pils extends with this pleasing result its market share in Germany to 9,7% (previous year: 9,4%) and is thus the best-selling and most popular beer brand in Germany.
Development of the Exports
Krombacher Exports grow by 11,5% and thus by 17.857 Hl to reach 173.729 Hl (previous year: 155.872 Hl). The main area of distribution in Europe is Italy, where nearly half of the exported beer from Krombach flows totalling 85.514 hl. That means a growth of around nearly 9% in the country of the Football World Champion. Spain positions itself on the second place, followed by Russia with the metropolis Moscow. Spain registers a growth of 3,2% to now 28.495 Hl (previous year: 27.624 Hl.). Russia confirms the continuously strong growth of the last years with an increase of 15,3% or 1.705 Hl to 12.879 Hl (previous year: 11.168 Hl).
In other important countries like Switzerland, the Netherlands, Greece and France the sales developed very positively as also in many parts of Eastern Europe and Scandinavia. We were able to win new customers for the most popular German Premium brand in Bosnia-Herzegovina, Brazil, Bulgaria, Finland, Hong Kong, India and in New Zealand.
In 2006 the Krombacher product "Cab Lemon", crowned with a lot of success in Germany, was introduced also in some foreign markets. The "test winner" "Krombacher Alkoholfrei" (non-alcoholic), already introduced to Export in 2005, achieved a sensational growth of 60%. 
Altogether the Krombacher brewery exports its products to approximately 40 countries around the globe. The stable company and price strategy of the Krombacher brewery lead to the fact that we can enjoy a constant success also abroad.
View on 2007
The dynamics in the development of the Krombacher export business increase from year to year. More and more customers in more and more countries are convinced of the quality of the Krombacher products. As the leading German premium brand Krombacher pursues the goal of the continuous extension of our distribution as well as the further intensification of colaboration with its existing partners. Beside Krombacher Alkoholfrei and Cab Lemon we expect the extension of our assortment in 2007 by a new product in accustomed Krombacher top quality. Krombacher is well prepared to master the challenges of the coming year together with its partners.
Summary and Overview
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