Millions are actively involved in sports today. Millions daily pursue sporting events as viewers before the TV screen and as readers of newspapers, both nationally as well as internationally. Sports get people to move. They are charged emotionally – no matter whether the local team is concerned or leaders in the sporting world. Sports events have an enormous impact, sportsmen enjoy considerable status – in sports and the sporting milieu consumers are to be found with a basic positive and personable attitude. Sports sponsoring is for the Krombach Brewery a welcome platform to reach large numbers of consumers in a positively cast milieu. Here, the Krombach Brewery sticks to specific types of sports with a particularly close affinity to “beer”.
Krombacher presents the leading sports
Formula 1
The Krombach Brewery has been the exclusive presenter of Formula 1 on the RTL TV channel since 1998 and will again be participating this year when after the qualifying rounds and the racing itself the world championship is decided. In Germany we are the best known presenter of Formula 1.
Football
Since 2000, the Krombach Brewery has been the TV sponsor of the UEFA Champions League and of the UEFA Cup in Germany. We have been especially delighted with a host of gripping games and international football from its most enthralling side. Furthermore, we are sponsors of football clubs of the first and second German leagues as well as regional clubs. Over the last few years, in co-operation with the DFB (German Football Federation), the Krombach Brewery has managed to establish the “Krombach Cup”, the biggest German football match on a district level. Krombach is Germany`s best known football brand.
Biathlon
The Krombach Brewery has been involved as the main sponsor in varying world cups and world championships in the sports discipline biathlon since 1999. What is more, it has been represented as since 2000 and is thus the best known sponsor in this sport.
Other forms of sport
Krombach is also the (main) sponsor of handball, basketball and ice hockey teams in various leagues
