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Positionierung
The Krombach World of Natural Purity

  • 99 % of beer is water (strictest foodstuffs legislation in Germany)
  • brewed according to the Germany purity law of 1516
  • natural spring water
  • from the Rothaar Mountains
  • perfect for brewing pilsener beer
  • Not brewed in foreign countries, only in Krombach
  • We are an “original import from Germany”
  • Do you know where your German beer is brewed?
  • Who should know what a German beer should taste like?
  • Krombach is the “No. 1 premium beer in Germany”.


The brand is characterised by its high-quality consistency in image and appearance.

Natural, fresh and pure taste - brewed with natural spring water (“Felsquellwasser”) from the Rothaar Mountains

The beautiful scenes from nature surrounding the Krombach Brewery provide the harmonious, breathtaking brand image

It should be as uniform as possible, because this documents stability, continuity and identity, not only to prove our origins, but also to communicate the quality of our beer on all communication platforms:

TV
Print
Sponsoring Banner
Internet
POS


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